Dark Paint Colors That Bring Western Gothic Charm to Your Home

Cheryl K. Kelley

Updated on:

Dark paint colors transform ordinary spaces into dramatic sanctuaries that whisper tales of the Old West. We’ve discovered that deep charcoal grays storm cloud blues and rich burgundies create an atmosphere that’s both mysterious and inviting. These moody hues capture the essence of Western gothic style while adding sophisticated elegance to any room.

The beauty of dark paint lies in its ability to make spaces feel intimate and cozy. We’re seeing homeowners embrace these bold color choices because they create stunning focal points and highlight architectural details that lighter shades often obscure. From midnight navy accent walls to deep forest green bedrooms these colors bring depth and character that’s impossible to achieve with traditional neutrals.

Ready to embrace the dark side of interior design? We’ll guide you through the most captivating dark paint colors that perfectly balance Western ruggedness with gothic romance. These shades will transform your home into a space that feels both timeless and dramatically modern.

Table of Contents

Midnight Black: The Ultimate Foundation for Gothic Drama

Midnight black serves as the cornerstone of western gothic design, offering unmatched versatility for creating atmospheric interiors. This commanding color transforms ordinary rooms into dramatic sanctuaries that embody both frontier boldness and gothic sophistication.

Creating Depth and Mystery in Living Spaces

Black walls instantly establish visual depth that makes rooms feel infinitely more complex and intriguing. We’ve observed how this rich foundation color creates natural shadows and highlights that shift throughout the day, adding an ever-changing quality to your space.

Strategic lighting becomes essential when working with midnight black paint, as it amplifies both natural and artificial light sources. Table lamps with warm Edison bulbs cast dramatic pools of light against dark walls, while statement chandeliers create stunning focal points that draw the eye upward.

Texture takes center stage against black backgrounds, making every surface detail more pronounced and visually striking. Exposed brick walls painted in midnight black reveal their individual texture patterns, while wooden ceiling beams appear more dimensional and architecturally important.

Room proportions feel altered in the most captivating way, as black walls seem to recede and expand simultaneously. This optical illusion creates intimate conversation areas in large spaces while making smaller rooms feel more sophisticated and purposeful.

Pairing Black Walls with Rustic Western Elements

Weathered leather furniture gains new life against midnight black walls, with rich brown tones and natural patina becoming more pronounced and luxurious. We recommend incorporating vintage leather armchairs or distressed sofas that showcase the beautiful contrast between organic textures and dramatic paint.

Reclaimed wood accents provide essential warmth that prevents black rooms from feeling cold or unwelcoming. Barn wood mantels, cedar plank accent walls, and rustic floating shelves introduce natural grain patterns that complement the gothic atmosphere while maintaining western authenticity.

Wrought iron fixtures enhance the gothic narrative through their ornate details and handcrafted appearance. Black painted walls serve as the perfect backdrop for iron sconces, decorative brackets, and vintage hardware that tells stories of frontier craftsmanship.

Natural stone elements anchor the design with their timeless appeal and rugged character. Flagstone fireplaces, river rock accent walls, and slate tile floors create textural interest while reinforcing the connection between indoor comfort and outdoor western landscapes.

Vintage western artifacts become gallery pieces when displayed against midnight black walls, transforming functional items into artistic statements. Antique spurs, weathered horseshoes, and vintage cowboy boots gain museum-quality presence that celebrates western heritage with gothic drama.

Charcoal Gray: Sophisticated Shadows for Modern Gothic Homes

Dark Paint Colors That Bring Western Gothic Charm to Your Home 1

Charcoal gray serves as the perfect bridge between stark industrial elements and the cozy warmth that defines Western Gothic interiors. This versatile shade creates sophisticated backdrops that enhance both modern and rustic design elements.

Balancing Industrial Edge with Western Warmth

Charcoal gray masterfully softens harsh industrial features while maintaining the dramatic atmosphere essential to Gothic design. We’ve found this color particularly effective at harmonizing exposed steel beams with weathered leather furniture and reclaimed wood elements. The neutral undertones in charcoal allow Western materials like distressed barn wood and vintage saddle leather to shine without competing for attention.

Metal fixtures gain new depth against charcoal backgrounds, transforming utilitarian elements into striking design statements. Wrought iron chandeliers appear more sculptural when contrasted with charcoal walls, while copper accents develop a warm glow that enhances the Western aesthetic. This color choice prevents industrial elements from overwhelming the space while preserving the edgy sophistication that Gothic design demands.

Using Charcoal as an Accent Wall Strategy

Charcoal accent walls create powerful focal points that draw attention to key architectural features and Western Gothic decor. We recommend positioning charcoal walls behind statement pieces like vintage wagon wheels, antique firearms, or rustic mantels to maximize their visual impact. This strategic placement transforms ordinary Western artifacts into museum quality displays.

The color’s ability to recede and advance simultaneously makes rooms appear larger while creating intimate conversation areas. Charcoal walls provide the perfect backdrop for showcasing Western art collections, from Native American pottery to vintage cowboy photography. Natural lighting changes throughout the day reveal different depths within the charcoal finish, creating ever-changing shadows that enhance the Gothic atmosphere while celebrating Western heritage elements.

Deep Forest Green: Nature’s Dark Side Meets Western Heritage

Dark Paint Colors That Bring Western Gothic Charm to Your Home 3

Deep forest green emerges as a signature color that perfectly captures the untamed wilderness spirit while maintaining the sophisticated darkness essential to Gothic design. This rich, earthy hue connects us directly to nature’s most mysterious corners, embodying both the wild frontier’s raw beauty and Victorian elegance’s refined drama.

Incorporating Hunter Green in Rustic Bedrooms

Hunter green transforms bedrooms into dramatic retreats that celebrate Western Gothic’s moody sophistication. We recommend applying this powerful color to accent walls behind beds, creating stunning focal points that anchor the space’s rustic elements. Exposed wood beams gain striking contrast against hunter green walls, while reclaimed timber furniture develops rich visual depth in this atmospheric setting.

Layering becomes essential when working with hunter green in bedroom spaces. Flannel bedding introduces cozy textures that soften the color’s intensity, while wool throws add authentic Western comfort. Cowhide rugs ground the design with genuine frontier materials, creating tactile experiences that enhance the room’s Gothic drama.

Lighting plays a crucial role in bringing hunter green bedrooms to life. Brass sconces cast warm glows that deepen the green’s mysterious qualities, while wrought iron fixtures add authentic Western Gothic character. We’ve found that ambient lighting makes hunter green walls appear to shift and breathe, creating immersive environments that feel both restful and dramatic.

Complementing Dark Green with Natural Wood Tones

Natural wood tones provide the perfect counterbalance to hunter green’s intensity, grounding Gothic drama with authentic Western warmth. Oak flooring creates solid foundations that let dark green walls shine without overwhelming the space. Timber ceiling beams add architectural interest while maintaining the rustic character essential to Western Gothic design.

Walnut furniture pieces develop rich conversations with hunter green walls, creating sophisticated color relationships that feel both natural and refined. We recommend incorporating multiple wood species to add visual complexity without competing with the green’s dominance. Raw timber elements maintain authenticity while polished wood surfaces reflect light to brighten darker spaces.

Metal hardware becomes crucial in completing the Western Gothic aesthetic alongside green and wood combinations. Dark metal fixtures in charcoal or aged bronze enhance the color palette’s cohesiveness while adding frontier functionality. Vintage lighting elements cast strategic illumination that highlights both wood grain patterns and green wall depths.

Complementary accent colors elevate the entire design scheme when carefully selected. Deep brown leather accessories echo the earth tones found in natural wood, while burgundy textiles add Gothic richness without competing with the green. Charcoal accents provide sophisticated neutrals that tie all elements together, ensuring our Western Gothic spaces feel both dramatic and harmonious.

Rich Burgundy: Blood-Red Elegance with Frontier Spirit

Dark Paint Colors That Bring Western Gothic Charm to Your Home 5

Rich burgundy emerges as a cornerstone color that masterfully bridges Victorian opulence with rugged Western authenticity. This deep, saturated hue delivers blood-red elegance that transforms spaces into richly layered environments where gothic romance meets cowboy grit.

Adding Drama to Dining Rooms and Libraries

Burgundy excels particularly in dining rooms and libraries, where it cultivates an atmosphere of mystery and grandeur that’s unmatched by lighter alternatives. We’ve found that this rich color creates theatrical presence in these formal spaces, balancing warmth from the burgundy tones with the coolness of accompanying dark elements.

Dining rooms gain sophisticated drama when burgundy covers feature walls or cabinetry, especially when we offset the color with brushed metal hardware and vintage décor. Libraries transform into dramatic retreats where burgundy backgrounds make books and artifacts appear museum quality, creating powerful focal points that celebrate both Western heritage and gothic elegance.

Lighting plays a crucial role in maximizing burgundy’s impact—ambient, low-wattage sources cast shadows that amplify the dramatic Western Gothic charm throughout these statement spaces. The color’s depth creates narrative layers that anchor rooms in both gothic romance and frontier spirit.

Mixing Burgundy with Leather and Iron Accents

Burgundy pairs naturally with authentic Western materials, particularly when we combine it with leather upholstery in black or deep brown that adds texture and references ranch life. Leather accents bring earthiness that grounds the burgundy’s elegance while maintaining the rugged authenticity essential to Western Gothic design.

Iron fixtures such as candelabras or wall sconces introduce an industrial edge that complements burgundy’s richness perfectly. We recommend incorporating wrought iron elements alongside burgundy walls to create striking contrasts that enhance both materials’ visual impact.

Matte black and aged copper accents further enhance the rustic yet refined look when strategically placed throughout burgundy-dominated spaces. These metal finishes work exceptionally well on feature walls where burgundy serves as the dramatic backdrop for Western Gothic hardware and fixtures.

The combination transforms ordinary rooms into sophisticated environments where burgundy’s warmth balances the coolness of metal elements while celebrating the frontier spirit through carefully chosen accent pieces.

Dark Plum: Royal Gothic Meets Cowboy Culture

Dark Paint Colors That Bring Western Gothic Charm to Your Home 7

Dark plum paint merges regal Gothic elegance with authentic cowboy culture, creating spaces that feel both sophisticated and grounded. This deep burgundy with purple undertones transforms ordinary rooms into dramatic sanctuaries while maintaining the warmth essential to Western Gothic design.

Creating Moody Bathrooms with Purple Undertones

Transform your bathroom into an intimate retreat with dark plum walls that create a cozy, enveloping atmosphere. Purple undertones add depth and mystery, turning standard bathrooms into cocoon like spaces that feel luxurious yet authentic.

Bronze and black fixtures complement plum walls beautifully, improving the Gothic drama while maintaining Western authenticity. Vintage lighting fixtures cast warm shadows that dance across the rich purple surface, creating visual interest throughout the day.

Natural textures balance the intensity of dark plum, preventing the space from feeling overwhelming. Stone surfaces and wooden accents ground the dramatic color, while deep purple towels and velvet curtains amplify the Gothic effect.

Layer textiles strategically to enhance the moody atmosphere without sacrificing functionality. Plush bath mats in complementary tones and textured shower curtains add comfort while reinforcing the Western Gothic aesthetic.

Balancing Plum Walls with Vintage Western Decor

Horse themed artwork and cowhide rugs provide the perfect counterbalance to dramatic plum walls, celebrating Western heritage while embracing Gothic elegance. These authentic elements prevent the space from feeling too formal or disconnected from cowboy culture.

Rustic furniture pieces in distressed finishes add character and warmth to plum painted rooms. Reclaimed wood tables, weathered leather chairs, and vintage Western artifacts create visual interest while honoring frontier traditions.

Earthy neutrals in textiles and accessories help regulate the intensity of dark plum walls. Natural wood tones in picture frames, furniture legs, and decorative elements provide breathing room for the eye.

Wrought iron details and leather upholstery reinforce the Western Gothic connection, creating a harmonious blend between dramatic color and authentic materials. These elements ensure the space feels both sophisticated and genuinely rooted in cowboy culture.

Espresso Brown: Coffee-Dark Warmth for Gothic Comfort

Dark Paint Colors That Bring Western Gothic Charm to Your Home 9

Espresso brown delivers the deep, rich warmth that forms the perfect foundation for Western Gothic interiors. This coffee-dark shade brings coziness while maintaining the dramatic atmosphere essential to Gothic design.

Designing Cozy Gothic Living Rooms

Espresso brown walls transform living rooms into intimate gathering spaces that celebrate both Western heritage and Gothic elegance. We recommend painting accent walls behind seating areas to create stunning focal points that draw attention to your favorite Western artifacts and vintage décor. Reclaimed wood beams stand out beautifully against espresso backgrounds, adding authentic frontier character to the space.

Leather furniture becomes more striking when placed against espresso brown walls, with deep cognac and distressed brown pieces creating visual harmony. Wrought iron fixtures gain dramatic presence in these rich surroundings, casting intriguing shadows that enhance the Gothic atmosphere. We suggest incorporating vintage Western elements like antique spurs, weathered saddles, and frontier photography to celebrate cowboy culture while maintaining sophisticated design standards.

Strategic lighting plays a crucial role in maximizing espresso brown’s impact in living rooms. Warm ambient sources like brass table lamps and iron chandeliers bring out the color’s coffee undertones, creating an inviting glow that encourages relaxation. Natural stone elements such as fieldstone fireplaces or slate accent walls provide textural contrast that grounds the Gothic drama with authentic Western materials.

Layering Brown Shades for Textural Interest

Multiple brown tones create visual depth that elevates Western Gothic interiors beyond single-color schemes. We layer espresso brown walls with lighter coffee tones in furniture upholstery, creating a rich progression that adds sophistication to any room. Chocolate brown leather sofas paired with caramel-colored throws introduce warmth while maintaining the dramatic atmosphere.

Wooden elements in varying brown shades contribute essential textural complexity to Gothic spaces. Walnut furniture pieces complement espresso walls beautifully, while cedar accents add aromatic Western authenticity that connects interior spaces to the great outdoors. We recommend incorporating different wood species throughout the room to create visual interest without overwhelming the design scheme.

Textile layering amplifies the brown palette’s impact through strategic fabric choices. Wool blankets in rich mahogany tones draped over espresso leather chairs create inviting seating arrangements that embody Western Gothic comfort. Cowhide rugs in natural brown variations anchor the space while celebrating frontier heritage, their organic patterns adding visual movement that softens the room’s dramatic elements.

Metal accents in bronze and copper finishes bridge the gap between brown textural layers and Gothic architectural details. These warm metallic tones harmonize with espresso brown walls while providing reflective surfaces that enhance ambient lighting throughout the space.

Navy Blue: Midnight Sky Gothic with Western Flair

Dark Paint Colors That Bring Western Gothic Charm to Your Home 11

Navy blue creates the perfect midnight sky atmosphere that captures both Gothic mystery and Western authenticity. This deep, powerful color transforms spaces into dramatic sanctuaries while maintaining the warmth essential to cowboy culture.

Transforming Bedrooms into Gothic Sanctuaries

Accent walls behind beds become stunning focal points when painted in deep navy blue. We recommend choosing the wall that houses your headboard to maximize visual impact and create an intimate sleeping retreat. Layering textures against navy walls amplifies the Gothic drama through contrasts that celebrate both sophistication and ruggedness.

Flannel bedding in cream or burgundy tones provides the perfect counterbalance to navy’s intensity. These warm textiles prevent the space from feeling cold while maintaining the dramatic atmosphere essential to Gothic design. Wool throws draped across the foot of the bed add another layer of Western comfort that grounds the Gothic elements.

Strategic lighting brings navy walls to life through carefully positioned sources that highlight the color’s depth. We suggest installing brass sconces on either side of the bed to create warm pools of light that enhance the midnight sky effect. Wrought iron fixtures suspended from the ceiling add authentic Western Gothic charm while providing ambient illumination that showcases the navy’s rich complexity.

Western artifacts displayed against navy walls transform ordinary collectibles into museum quality focal points. Vintage spurs, horseshoes, and weathered leather goods create striking visual contrasts that celebrate cowboy heritage. Rustic wood furniture in weathered oak or reclaimed pine provides the perfect foundation for these Gothic sanctuaries while maintaining authentic Western warmth.

Combining Navy with Copper and Bronze Fixtures

Copper accents create stunning visual harmony when paired with navy blue walls through their warm metallic glow. We recommend incorporating copper light fixtures, cabinet hardware, and decorative elements that enhance the Western Gothic atmosphere. Bronze fixtures offer a slightly darker alternative that maintains the sophisticated elegance while adding earthy depth to the color scheme.

Cabinet hardware in brushed copper transforms navy painted cabinetry into striking design statements. These warm metallic touches prevent the deep blue from overwhelming smaller spaces while adding authentic Western flair. Light fixtures in aged bronze provide the perfect complement to navy walls through their ability to cast warm, ambient illumination that showcases the color’s mysterious qualities.

Plumbing fixtures in copper or bronze finishes create cohesive design schemes in bathrooms featuring navy accent walls. We suggest choosing faucets, towel bars, and shower heads in matching metallic finishes to maintain visual consistency. Decorative hardware like door handles, curtain rods, and picture frames in these warm metals tie the entire space together while celebrating the Western Gothic aesthetic.

Vintage Western elements in copper and bronze enhance navy’s dramatic presence through authentic material contrasts. Antique lanterns, metal signs, and rustic hardware create focal points that bridge the gap between Gothic sophistication and cowboy culture. Natural patina on these metallic elements adds character and authenticity that modern finishes simply cannot replicate.

Smoky Taupe: Subtle Gothic Sophistication

Dark Paint Colors That Bring Western Gothic Charm to Your Home 13

Smoky taupe delivers refined elegance that bridges dramatic gothic elements with western warmth. This sophisticated neutral creates atmospheric depth without overwhelming your space’s existing dark accents.

Creating Understated Drama in Entryways

Entryways transform into captivating first impressions when we paint them with smoky taupe’s complex warmth. Behr’s Kindling N200-6 exemplifies this deep taupe gray perfectly, pairing beautifully with rustic wood and painted timbers to create inviting yet atmospheric hallways. Strategic color layering amplifies visual interest—we recommend painting lower walls with rich rustic colors like Leather Work S240-7 while keeping smoky taupe on upper sections.

Textured elements gain prominence against smoky taupe backgrounds, allowing reclaimed wood, weathered leather, and wrought iron fixtures to shine with dramatic intensity. Western Gothic entryways benefit from this color’s ability to complement deeper hues like navy blue, rich ruby, or midnight black without creating visual chaos. Your guests experience immediate immersion into the western gothic aesthetic through smoky taupe’s sophisticated foundation.

Using Taupe as a Neutral Gothic Base

Versatility defines smoky taupe’s role as an anchoring backdrop for intense gothic colors like burgundy, forest green, and charcoal black while preserving western ruggedness. This neutral prevents spaces from feeling claustrophobic when we layer tufted leather furniture, cowhide prints, or other bold western elements throughout the room. Balance emerges naturally as taupe softens gothic darkness while maintaining the earthy authenticity essential to western design.

Natural materials flourish against smoky taupe walls, improving distressed wood beams, stone tiles, and metal fixtures with cohesive sophistication. We’ve observed how this color amplifies texture variations, making rough hewn timber appear more dramatic while keeping polished metals elegantly understated. Your western gothic interiors achieve professional depth when smoky taupe serves as the unifying element that connects diverse materials and bold accent colors into one harmonious design story.

Application Tips for Dark Gothic Paint Colors

Dark Paint Colors That Bring Western Gothic Charm to Your Home 15

Successfully implementing dark gothic paint colors requires strategic planning and careful attention to environmental factors. We’ll guide you through essential considerations that ensure your Western gothic vision comes to life beautifully.

Lighting Considerations for Dark Interiors

Dramatic lighting becomes crucial when working with deep, moody paint colors. We recommend using warm, dimmable fixtures to emphasize the rich shadows and intricate textures that define Western gothic spaces. Multiple lighting layers create visual depth while preventing the flat appearance that often plagues single-source illumination.

Ambient lighting should complement your dark walls rather than fight against them. Task lighting serves exact functions like reading or cooking, while accent lighting highlights architectural features and Western artifacts. Brass sconces and wrought iron fixtures particularly enhance the authentic gothic atmosphere while providing necessary illumination.

Natural light requires careful management in dark gothic interiors. We suggest maximizing existing windows and strategically placing mirrors to reflect available daylight throughout the space. This approach prevents rooms from becoming claustrophobic while maintaining the mysterious ambiance that makes Western gothic design so compelling.

Vintage Western style lighting fixtures serve dual purposes in gothic spaces. They provide adequate illumination while reinforcing the authentic frontier aesthetic. Copper and bronze elements in light fixtures create visual harmony with dark paint colors, especially when paired with deep navy or espresso brown walls.

Choosing the Right Paint Finish for Gothic Walls

Matte and eggshell finishes work best for Western gothic wall applications. These low-sheen options absorb light softly, creating the moody atmosphere essential to gothic interiors. We’ve found that matte finishes particularly enhance the depth of colors like Blackout N510-7 and Very Navy M500-7.

Satin finishes serve exact purposes in gothic design schemes. Use them on woodwork, trim, and accent features where subtle contrast adds visual interest. Semi-gloss finishes work well for highlighting architectural details like wainscoting or chair rails, providing durability without overwhelming the space.

High gloss finishes should be avoided on primary wall surfaces. They reflect too much light and diminish the dramatic depth that makes Western gothic design effective. Instead, reserve glossy finishes for small accent pieces or hardware that benefit from enhanced visibility.

Different finishes can layer together strategically within the same room. We recommend using matte or eggshell on main walls, satin on trim work, and carefully selected gloss accents on decorative elements. This approach creates subtle contrast while preserving the cohesive gothic atmosphere throughout your space.

Conclusion

Dark paint colors offer an incredible opportunity to transform your home into a captivating Western Gothic sanctuary. Each shade we’ve explored brings its own unique character while maintaining that perfect balance between rugged frontier spirit and dramatic elegance.

The key to success lies in thoughtful application and strategic lighting that brings these rich hues to life. Whether you choose the boldness of midnight black or the sophistication of smoky taupe your space will radiate both warmth and mystery.

We encourage you to embrace these dramatic colors and create interiors that tell your own Western Gothic story. With careful planning and attention to detail you’ll achieve spaces that feel both timeless and deeply personal.

Frequently Asked Questions

What are the best dark paint colors for Western Gothic interiors?

The most captivating dark colors include midnight black, charcoal gray, deep forest green, rich burgundy, dark plum, espresso brown, navy blue, and smoky taupe. These colors create dramatic atmospheres while maintaining the rugged authenticity essential to Western Gothic design, allowing you to blend gothic romance with cowboy culture.

How do I use black paint without making my room feel too dark?

Strategic lighting is crucial when using black paint. Layer multiple light sources including warm, dimmable fixtures, brass sconces, and wrought iron elements. Pair black walls with rustic Western textures like weathered leather and reclaimed wood to add warmth and prevent the space from feeling cold or unwelcoming.

What’s the difference between charcoal gray and regular gray for gothic design?

Charcoal gray offers sophisticated depth that bridges industrial elements with Western Gothic warmth. Unlike regular gray, charcoal creates dramatic focal points while harmonizing exposed steel beams with weathered materials. It enhances metal fixtures and makes Western artifacts appear more striking when displayed against its rich backdrop.

Which rooms work best with deep forest green paint?

Deep forest green excels in bedrooms and living spaces where you want to capture wilderness spirit. Use hunter green on accent walls behind beds to create stunning focal points. Layer with flannel bedding, wool throws, and natural wood tones to balance the gothic drama with authentic Western warmth.

How do I incorporate burgundy into my Western Gothic design?

Rich burgundy works beautifully in dining rooms and libraries, creating mysterious grandeur. Pair it with brushed metal hardware, vintage décor, and leather upholstery. Use ambient lighting to amplify its dramatic charm, and balance with iron accents to maintain both Victorian opulence and rugged Western authenticity.

What paint finish should I use for dark gothic walls?

Matte and eggshell finishes work best for main walls as they minimize light reflection and enhance the dramatic atmosphere. Use satin finish for trim and semi-gloss for architectural details. This layered approach to finishes helps maintain a cohesive gothic atmosphere throughout your space.

How do I prevent dark colors from making my room feel smaller?

Strategic use of lighting and textures can make dark rooms feel larger. Use multiple lighting layers, incorporate reflective metal fixtures, and display Western artifacts that draw the eye around the room. Dark colors can actually make spaces feel more intimate and cozy rather than cramped when properly executed.

Can I mix multiple dark colors in one room?

Yes, layering multiple dark tones creates visual depth and sophistication. For example, combine espresso brown walls with burgundy textiles and bronze fixtures. Use smoky taupe as a neutral bridge between dramatic colors, ensuring each element complements the overall Western Gothic aesthetic while maintaining harmony.

Homey Paint
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.